Elite.deals · Deals report · Fri, Jul 31
Amazon Deals Report: July 2026
In July 2026 elite.deals tracked 7,479 Amazon deals across 9 categories. The median discount was 17%, and 1.5% of deals were 50% off or more. Fashion & Apparel had the deepest median discount at 20%.
Counts cover Amazon deals listed on Elite Deals during July 2026 (Pacific time).
Key findings
- The deals covered 4,289 distinct products.
- The median discount was 17% and the average was 19.5%.
- Fashion & Apparel was the largest category with 3,512 deals (47% of the month).#
- Fashion & Apparel had the deepest median discount at 20%.#
- Wednesday was the busiest day for new deals, with 1,387 first listed (18.5%).#
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At a glance
Deals by category
| Category | Deals | Share | Median discount | Average discount |
|---|---|---|---|---|
| Fashion & Apparel | 3,512 | 47% | 20% | 21.5% |
| Automotive | 908 | 12.1% | 12% | 15.2% |
| Tools & Hardware | 619 | 8.3% | 14% | 17.2% |
| Sporting Goods | 510 | 6.8% | 15% | 17.4% |
| Toys & Games | 471 | 6.3% | 15% | 18.1% |
| Electronics | 460 | 6.2% | 19% | 21% |
| Home & Garden | 433 | 5.8% | 15% | 16.9% |
| Beauty & Health | 430 | 5.7% | 18% | 20.2% |
| Outdoor & Recreation | 136 | 1.8% | 15% | 18% |
Categories with fewer than 5 deals are left out of this table but are included in every total.
Deals by discount
| Discount | Deals | Share |
|---|---|---|
| 10–24% off | 5,609 | 75% |
| 25–49% off | 1,757 | 23.5% |
| 50–69% off | 106 | 1.4% |
| 70% off or more | 7 | 0.1% |
When new deals appeared
| Day (Pacific time) | Deals | Share |
|---|---|---|
| Monday | 1,166 | 15.6% |
| Tuesday | 1,107 | 14.8% |
| Wednesday | 1,387 | 18.5% |
| Thursday | 1,180 | 15.8% |
| Friday | 965 | 12.9% |
| Saturday | 683 | 9.1% |
| Sunday | 991 | 13.3% |
A deal is counted on the day it was first listed on Elite Deals.
Deals by type
| Type | Deals | Share |
|---|---|---|
| Standard deals | 7,225 | 96.6% |
| Lightning deals | 254 | 3.4% |
Counts cover Amazon deals listed on Elite Deals during July 2026 (Pacific time). Each deal is counted once. Counts and percentages only; Amazon only.
Past editions
- August 2026 (8,812 deals)
- July 2026 (7,479 deals)
- June 2026 (8,925 deals)
- May 2026 (6,155 deals)
- April 2026 (7,233 deals)
- March 2026 (7,931 deals)
See the latest Amazon deals report with downloadable data, the best Amazon deals live today, or browse every category.