Black Friday 2026 Amazon deals

A percentage off is only as honest as the price it is measured from. Amazon shows a reference price next to a deal, such as a list price or a recent typical price, and the discount on each card here is worked out from that reference. A list price that the product rarely sells at can make an ordinary price look like a big cut.

Three checks help. First, look at what the reference price is called on the Amazon page: a "typical price" is based on what the item has recently sold for, while a manufacturer's list price may never have been charged. Second, compare like with like: the same model, size and pack count. Third, ignore urgency on its own; a countdown tells you when the offer ends, not whether it is good.

Lightning deals are short, limited-quantity offers. They run for a few hours or until the allotted stock is claimed, whichever comes first, so one can end early. All-day deals, such as a deal of the day, keep their price for the whole day unless stock runs out. On our cards the deal type sits on the label and, when Amazon gives an end time, a countdown shows how long is left.

Some offers are for Prime members only. Those cards carry a "Prime members only" chip, taken from the access type Amazon reports for the deal. Without Prime you will see the regular price on Amazon instead.

Every deal on this page comes from Amazon. We look for new Amazon deals every four hours. Active Amazon deals are then re-checked against Amazon's own product data once an hour; if that check is unavailable, an automated check of the product page runs every 12 hours instead. A deal that no longer meets our bar (at least 10% off) or whose window has closed is taken down, usually within the hour.

Each card shows when its price was last confirmed, as an "as of" time. Amazon can change a price at any moment, so the price in your cart is the one that counts. We do not show the price history of individual products, and we never compare Amazon with other stores.